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عمومی::
مدیر روابط مشتریان
Customer Relationship Manager (CRM) is a necessary computing tool, regardless of the activity sector concerned.
CRM is a tool for managing business organizations.
CRM centralizes information concerning a customer and keeps track of trade relations, as well as the progress of ongoing projects.
CRM also makes it possible to generate dashboards according to different views: the customer's view, the pipeline view, the project view or the performance view, which measures progress and performance ratios.
CRM also promotes teamwork with common agendas, collaborative documents and a history of interaction.
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